Recently, I had the pleasure of photographing a branding session for Lauren Upton, the talented interior designer behind LB Design. This session was a special one as Lauren is rebranding her business and stepping back into the spotlight after having her daughter. We wanted to capture the essence of her brand—classic, timeless, and chic—while showcasing her strength, creativity, and inviting personality.
The Importance of Styling in Branding Portraits
Styling plays a crucial role in branding portraits. It not only reflects your personal style but also conveys the image you want your brand to project. For Lauren’s session, we collaborated with personal stylist Jammie Baker, whose expertise ensured that Lauren’s outfits perfectly matched the vision for her rebranded look. You can check out Jammie Baker’s work here.
Lauren’s wardrobe was thoughtfully curated to include pieces that were classic, strong, and edgy, aligning with the feel she envisioned for her photographs. This careful attention to styling helped create a cohesive and polished look that will resonate with her ideal clients.
The Session at The Studio on Broad
The Studio on Broad provided the perfect backdrop for Lauren’s branding session. With its versatile and elegant spaces, we were able to capture a range of images that highlight different facets of Lauren’s personality and professional image. From strong, professional headshots to more relaxed and inviting portraits, each shot was designed to tell a part of Lauren’s story.
A Peek into the Session
Lauren’s pre-session questionnaire gave us valuable insights into her brand and personal style. She described LB Design as classic, timeless, and chic, and emphasized the importance of conveying a professional yet approachable image. Her mood board guided our shoot, ensuring we stayed true to the look and feel she envisioned.
We started with some professional headshots that captured Lauren’s strong and confident demeanor. Next, we moved to more creative and relaxed images, which highlighted her approachable and inviting personality. The final portraits are a perfect blend of classic elegance and modern edge, reflecting Lauren’s unique style.
Why Styling Matters
The right styling can elevate your branding portraits from good to exceptional. It helps create a visual narrative that aligns with your brand’s values and message. For anyone preparing for a branding session, I highly recommend working with a stylist and taking the time to plan your outfits carefully.
For more tips on how to style your branding session, check out my styling guide.
Ready to Elevate Your Brand?
Lauren’s session is a testament to the power of professional branding photography. It’s more than just taking pictures—it’s about crafting a visual story that captures the essence of your brand. If you’re ready to elevate your business with polished, professional images, let’s chat! Contact me today for a free consultation.
